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Why I Did Not Renew Endorsement Deal With MTN - Here is the reason why


Yakub Oloyede

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Egberi Papa 1 of Bayelsa and club anthem master, Timaya recently spoke on his endorsement contract not being renewed by telecommunications giant, MTN. According to him, the new deal he was offered was not just right for him. He said:



 
I have always wanted to become an ambassador to a telecommunications company and I was approached by both Globacom and MTN. I chose MTN. I am a businessman and I feel I should have a better deal this year. If the deal is not good enough for me, then it is not right because I worked very hard to get to the stage I am, the Bayelsa State-born act began.

It could be right for other people but I think I should do better this year. There are some artistes that are brand ambassadors and they do not have any hit song. They are just there based on pity. Every year, I release a hit song and I feel if we are to renew a contract, we have to revisit the terms and conditions. Not that we would do the same thing as the last time or do it out of pity. Being a brand ambassador makes you limited in some certain areas and I expect to be paid for such limitations. I want more. They are good people and we did not have any misunderstanding. It was purely a business decision.’
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